Savvy marketing can make all the difference in creating a highly utilised, community supported and financially viable venue. Potentially excellent venues are often underutilised because they are not marketed properly. A venue may have everything going for it, but if the marketing of the venue is substandard, venue sales and revenue suffer. Marketing goes hand in glove with the sales function and therefore our approach is to consult on both the sales and marketing areas.

 

Venue Industry Consulting can provide a comprehensive and in-depth assessment of your venue’s sales and marketing strategies and practices, with a focus on pragmatic advice that can give your venue a fast and effective turnaround in sales.

 

With decades of experience in the venues, events and hospitality industry, Venue Industry Consulting is well-positioned to provide venue owners and operators with honest, impartial and independent advice on what works and what doesn’t when it comes to venue marketing and sales.

 

Whether it is small, boutique venues or large, multipurpose function spaces, we can review your current sales and marketing strategies and program and provide recommendations for ways to boost exposure and increase your revenue.

 

Our experience working across both the public and private sectors gives us an understanding of the wide array of methods that can be used to market a venue and increase revenue.

 

Here are a few ways in which we can help:

 

• Review and analysis of the venues target market

• Market research

• Client interviews and satisfaction surveys

• Venue programming and utilisation reviews

• Venue communications and public relations strategies and implementation

• Social media campaigns on Facebook, Instagram, Tik Tok, Twitter and other social media websites and platforms

• Design and implement strategic end-to-end marketing strategies tailored to your venue and community

• Program planning and management including trend analysis, venue ‘visibility’ in the community and cultural impacts

 

Venue Industry Consulting can provide you with the sales and marketing expertise to ensure your venue has the very best chance of thriving in the new operating environment.

 

If you would like to find out more about how we can help boost your venue’s exposure and increase revenue, please contact us on 0425 775 885 or mail@venueconsulting.com.au.